Startup funding keeps many would-be businesses from ever reaching their full potential. For many, the company is never able to go from ideation to fruition because of a lack of funds. If you’re a startup, there are a few ways to secure funding for your venture with varying degrees of success, depending on the industry and the product/service you plan […]
Teale was founded with the goal of improving the mental health of organizations. The Paris-based company wants to democratize mental health to help employees and also assist organizations in becoming a healthier place for their workforce. Teale’s Mission and Goals The company’s mission and goals are: Destigmatize mental health Use data, science and technology to improve mental health Foster a […]
Innovation can be disruptive, but it doesn’t have to be disruptive. Instead, there are many times when an innovation can help augment an industry but not cause a complete upheaval in the process. In this article, we will explore some of these instances. Source: User Guiding Airplanes Didn’t Make Ships Obsolete The travel industry is one of the most crucial […]
Product development often doesn’t go as planned. Delays occur in over 45% of launches, and about 1-in-5 don’t reach their targets. A lot of resources must be put into product development for it to be a success. Source: Dev.team.space If you’re in the middle of product development, you can follow these tips to make the process a greater success: […]
Crypto regulations are a top priority for some countries, which are acting swiftly as digital currencies continue to disrupt fiat currency. Volatile markets and a rise in cryptocurrency adoption are driving regulatory frameworks outside of the United States. Source: PYMNTS Countries With Regulatory Frameworks for Crypto Regulatory frameworks are in place in the following countries: Bahamas Bahrain Cayman Islands Estonia […]
Artificial intelligence (AI) is at its peak, with every other news headline mentioning some form of disruptive AI. In this article, we will explore some of the leading startups that should be on your AI radar. Source: Built In OpenAI OpenAI’s ChatGPT opened the world’s eyes to the power of AI. The company was founded in 2015 and is […]
Corporate fraud is more common than people realize. In fact, an estimated 40% of companies commit accounting violations and another 10% engage in securities fraud. It’s the job of a forensic accountant to find evidence of these crimes through audits and investigations. However, businesses can also take advantage of these accountant’s services to prevent fraud and follow best accounting practices. […]
Startups are innovators. In 2022, there were over 5 million startups created. Many of these entities will fail, but others will thrive for years on massive venture capital funding that empowers them to innovate industries worldwide. Often, startups are the ones who change the world through innovation, while mega corporations are too busy trying to please shareholders. Source: Pixabay […]
The goal of any marketing campaign is to get the right message in front of the right people. But achieving that goal can be a challenge. That’s where market segmentation can help. Rather than aiming too broadly and wasting advertising dollars, you target only the people who are most likely to become happy customers. If you’re new to the idea […]
Businesses that conduct in-depth market analysis learn more about their customers, allowing them to tailor their products and services to customer-specific needs. Market segmentation goes a step further by: Identifying select groups Learning how to promote a product to these groups Improving the appeal of your marketing material Different groups of potential customers need to be sent the right message […]